Masterclass | Transforming Design Thinking: From Visual Only to Sensory Composition (EN)

This masterclass will be held in English.

We experience the world through a constant stream of sensory information - sight, sound, touch, smell, and the relentless forward movement of time. Yet, we still communicate primarily through visual or auditory means. This talk explores the essential shift from asking, "How does it look?" to asking, "How does it feel?" Drawing on neuroscience and futures foresight, Carolin Vedder will share the what, why, and how of Sensory Composition. Attendees will gain a clear introduction to a new approach to design thinking and receive a framework to map the next frontier of experience in their own industry.