Keynote | The Power of Branding in the Age of AI (EN)

This talk will be held in English.

As AI makes content, design, and ideas easier and faster to generate, the baseline for creativity has risen dramatically. In this talk, Philipp Ertl explains why branding has become the most powerful differentiator in a world where everyone has access to the same tools. He shows what truly sets companies apart today - clarity, consistency, and a distinctive brand point of view - and why these elements matter more than ever in AI-driven markets. Drawing on his work with startups and corporates, he shares practical insights on how brands can stay recognizable, memorable, and trusted as technology accelerates everything around them.