Keynote | Transformation by Design (EN)

This keynote will be held in English.

Change is an inherent part of our lives, society, and the economy. As designers, we actively shape these changes. Design, as the integral translation of transformation strategies, plays a decisive role in the success or failure of brands, products, and services. Industrial designers, in particular, therefore carry the responsibility to apply their creativity in a focused, meaningful, and value-creating way. In this sense, strategic design is a highly powerful transformation tool - one that enables a relevant contribution to sustainability, social values, ethics, and purpose.