AUSSENWIRTSCHAFT AUSTRIA

CIMIx 2026 | The Transformation Edition

27–29 Jan 2026 | Vienna, Austria

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Wednesday, 28 January 2026 | 11:00 - 12:00

124 Ways to Use Events as Stages for Moving Experiences

Track:Track 4 | The Business of Live Events

How can big events turn into powerful engines for new business opportunities? From sports to culture, live events are no longer just stages – they have become testbeds, audience amplifiers, and launchpads for innovation.

This session highlights how 124 ready-to-implement solutions from the Europe-wide Mobility & Tourism Innovations initiative by POINT& reveal fresh pathways for engaging target groups around major events, turning live happenings into catalysts for new services, products, and long-term partnerships.

Discover top innovations across six categories – from Extraordinary Travel Moments and Hospitality & Accessibility to Mobility On Site – showcasing how outstanding experiences for fans, visitors, cities, and partners can unlock new business potential.