Wednesday, 28 January 2026 | 11:00 - 12:00
124 Ways to Use Events as Stages for Moving Experiences
How can big events turn into powerful engines for new business opportunities? From sports to culture, live events are no longer just stages – they have become testbeds, audience amplifiers, and launchpads for innovation.
This session highlights how 124 ready-to-implement solutions from the Europe-wide Mobility & Tourism Innovations initiative by POINT& reveal fresh pathways for engaging target groups around major events, turning live happenings into catalysts for new services, products, and long-term partnerships.
Discover top innovations across six categories – from Extraordinary Travel Moments and Hospitality & Accessibility to Mobility On Site – showcasing how outstanding experiences for fans, visitors, cities, and partners can unlock new business potential.