Label4Future Panel | Innovation Beyond Recipes - Creative Interventions for Circular Change in SMEs (EN)

This panel will be held in English.

Creative collaboration is already reshaping how industries work - especially in areas like the plastic industry, where new perspectives are urgently needed.

In this session, we explore real collaborations between companies and creatives and go behind the scenes of how they worked. Starting from concrete challenges, the speakers share how teams framed their questions, built trust, tested ideas, and turned experiments into tangible changes in products, processes, and materials.

Rather than focusing only on results, the panel highlights the learning process: what helped collaborations move forward, where friction appeared, and why this way of working is practical and easy to repeat across companies and contexts.

We will explore:

• How creative collaboration transforms industrial challenges

• What companies and creatives learned from working together

• How small experiments can lead to real, lasting change

• Why this approach can be applied again and again

A session for anyone interested in hands-on collaboration and new ways of working across creative and industrial fields.