Wednesday, 28 January 2026 | 10:00 - 11:00
Panel | The Sound of Transformation – How Music Festivals Reinvent Themselves in the Digital Age
Location:Hall 6Track:Track 4 | The Business of Live Events
- Artificial Intelligence
- Music
This panel will be held in English.
It invites the audience to explore how streaming, AI, and digital platforms are changing what music festivals are - and what they can become. From hybrid and immersive audience experiences to more sustainable formats, the discussion examines how festivals are evolving to stay relevant in a rapidly shifting landscape. Featuring personal perspectives from across the ecosystem and insights into European support networks, the panel offers a behind-the-scenes look at how artists and festivals are navigating change - and how digital transformation is reshaping the future of live music.
6 speakers