AUSSENWIRTSCHAFT AUSTRIA

CIMIx 2026 | The Transformation Edition

27–29 Jan 2026 | Vienna, Austria

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Wednesday, 28 January 2026 | 15:00 - 16:00

Talk | Inside Eurovision 2026: How Major Events Power Creative Industries (EN)

Location:Hall 6Track:Track 4 | The Business of Live Events
  • Hands-on
  • Film & TV
  • Music

This talk will be held in English.

In May 2026, Vienna will host the Eurovision Song Contest - one of the world’s largest live entertainment events. In this talk, the Program Direcror of ORF will offer an inside perspective on what it truly means to stage an event of this scale.

The session explores the wide ecosystem surrounding Eurovision: from live shows and city-wide programming to the involvement of local creative industries, suppliers, and cultural institutions. The talk will also address the broader economic impact for the host country and outline how companies and creative businesses can engage, collaborate, and create value in the lead-up to the event. A rare opportunity to go behind the scenes of a global cultural phenomenon and understand how major events translate into lasting economic and creative momentum.

2 speakers