CollaborAItion: Creative Industries in an AI world. Where do we go from here? (EN)

AII has long become part of our creative practice. It is changing how we work and collaborate and how business models evolve. At CollaborAItion, we take a look at what this means for the Creative Industries.

Showcase Presentation

We present a hand-picked selection of outstanding GenAI projects, deliberately looking beyond the results to go behind the scenes.

These projects demonstrate what is already possible today - often pushing beyond what many encounter in their everyday practice. National and international examples set new benchmarks and reveal the potential that is still widely underestimated.

We will explore:

• How AI was used & which workflows emerged

• The value these projects created for clients, audiences & creatives

• What we can learn from these projects for our own work

Panel Discussion

In this panel, we talk with pioneers from various fields about what’s next. We explore questions such as:

• How are roles, industries & business models in the Creative Industries changing?

• Why will human creativity, curation & mindset remain central to value creation?

• What will clients be willing to pay for & where are new markets & opportunities?

• Where do the greatest opportunities & biggest challenges lie when working with AI?

• How can creatives keep up with the rapid pace of new tools & technologies?

• Which skills will creatives need to stay relevant?

Deep Dives

After the panel discussion, we open the space for exchange. At thematic deep-dive tables, industry experts will be available for conversations about all topics discussed during the panel and the presentations.

These sessions cover hard facts - including financial aspects - as well as guidance, exchange and collective reflection on what comes next.

This session is initiated and curated by the Austrian Creative Industries Council and supported by the Federal Ministry for Economic Affairs, Energy and Tourism.